As we all know, signs are very recognizable for advertising promotion. For example, various cars on the road and commonly used mobile phones, in addition to being more distinctive in appearance, have functions and design styles. High brand awareness. Watches and clocks have been occupying an important position in the market for many years. In the competition with major brands, each watchmaker is looking for its own special logo. At the same time, it is recognized and remembered by the public as a very important marketing strategy One. Below, the editor will take you quickly to understand some typical logos of brands.
Patek Philippe: Calatrava Doji
Patek Philippe is the ‘blue blood nobleman in watches’. The unique Calatrava cross star logo originates from a historical story. In 1185, a city in Spain called Calatrava was invaded by the Moors. The brave priest Raymond and the knight Digo Velasquez led the people in a desperate war of resistance, eventually driving the Moors away. Calatrava Doji is a combination of a knight’s sword and a priest’s doji. Therefore, the cross star and sword together become a symbol of solemnity and bravery. The founders of Patek Philippe, Anthony Patek and Jane Philippe, felt that the significance of the cross and their spirit of cooperation were very compatible, so they decided to use the Calatrava cross star as the logo of the Patek Philippe brand from 1875.
The Patek Philippe 5270 series 5270G white gold watch combines gorgeousness and nobility, exuding a cold and lustrous luster. This new perpetual calendar watch adds a new addition to the classic chronograph collection. The day and month are displayed in a double window at 12 o’clock, which is concise and generous. Corresponding to the six o’clock direction below is the moon phase display and date display. The elegant moon phase window shows a deep night sky, and the moon and stars create a quiet atmosphere. At the same time, the scale on the outer circle displays the date with the hands. At 30 o’clock in the direction of 30 minutes and at 9 o’clock in the small seconds dial, Patek Philippe is good at simplifying complex functions and using the most intuitive way to obtain the most beautiful appearance.
The dial uses the English abbreviation of Patek Philippe as the brand’s logo, and the crown has the Calatrava cross star logo, which is also a common design of major brands. Each subtle detail is integrated into the brand’s tradition and blood, making this small The crown has the same vitality.
Vacheron Constantin: Malta Cross
The ‘Malta Cross’ is a mark of Vacheron Constantin. It was originally a precision gear used to adjust the tension of the mainspring in the manual watchmaking era. Only use it to symbolize superior craftsmanship and hand-made watchmaking tradition. Vacheron Constantin’s symbol is the Maltese Cross. The Maltese cross sign was a symbol used by the Knights of the Hospital and the Knights of Malta in history. The shape consists of four V characters. The design was inspired by the cross sign used in the first Crusade.
In 1880, the reason why Vacheron Constantin also chose the Maltese Cross as the company’s trademark was because the shape of the precision gear used to adjust the elasticity of the clockwork in the era of manual watchmaking was similar to the shape of the Maltese Cross, so it also became a superior craftsmanship and manual watchmaking tradition. symbol of.
The Malte Maltese collection is one of Vacheron Constantin’s representative collections, as the name implies, reminiscent of the brand’s Maltese cross emblem. The Malte collection not only has outstanding modern design, but also incorporates the ingenious watchmaking connotation of Vacheron Constantin. This watch is based on an early barrel-type watch and uses 18k pink gold to expand the center part outward. The lugs and the case are streamlined together, even the previous barrel-type watch is not It’s more common, at the same time, it integrates the small seconds dial of classic elements to create classics in classics. The twelve o’clock position and the Maltese cross on the crown fully demonstrate Vacheron Constantin’s high-end watchmaking skills. In addition to the beautiful appearance, the internal movement also has a first-class level. This watch uses the self-made Cal.4400AS manual winding mechanical movement and received the Geneva mark. It can be enjoyed freely through the sapphire crystal back. Sense of mechanical movement.
Tag Heuer: Shield Emblem
The tag of TAG Heuer is largely influenced by the family shield coat of arms. The TAG Heuer can be traced back to the 15th century and originated geographically from the lake area called ‘Hilander’ near Bien. The earliest ancestors of the TAG Heuer family were the serfs of Earl Nidau. It was not until 1492 that the Earl liberated more than 400 serf families, including the TAG Heuer family. Then they set up independent farmers and craftsmen. Later, a man named John Hoya became the mayor of Nidau. The Hoya family crest crossed the town government’s bell. Therefore, today’s TAG Heuer logo is also the shape of a shield, with bright red and vibrant green colors, which are inseparable from the history of the TAG Heuer family.
The TAG Heuer Carrera Calibre 1887 automatic chronograph series continues the classic sporty style, with a black titanium case, a black dial protected by sapphire crystal, and a small red dial with chronograph hands. The 30-minute and 12-hour counters are located at twelve and six o’clock, respectively. The TAG Heuer logo of this watch does not appear on the top, but beside the calendar display window on the right. This design is to match the overall layout of the dial.
In addition, the crown and buckle also have the TAG Heuer logo. Especially when the watch is worn on the wrist, the LOGO will appear on the inside of your wrist, which is also a heritage and penetration of the brand spirit. The red cord and lining of the strap echo the red chronograph hands on the dial. The brand’s self-made 1887 chronograph movement is equipped with convenient operation and outstanding performance.
Rolex: The Great Crown
Rolex is a sacred brand in the hearts of many watch fans. Presumably many of the brand design styles are also very familiar to everyone. Here we still want to talk about the brand’s logo. Rolex’s original watch logo was designed as a five-finger palm, which indicates that the brand’s watches are entirely hand-crafted. Later it gradually evolved into a registered trademark of Crown to show its dominance in the field of watches, showing the imperial spirit of Rolex watches in the watchmaking industry. The Rolex logo design uses the crown icon and letter design to combine, which also positions Rolex as the king of the watch industry, and represents the entire Swiss watch industry has a good reputation among the people.
The 42 mm Oyster case is a model of solidity, elegance and perfect proportions, the mirror is made of scratch-resistant sapphire crystal, and a small window convex lens at 3 o’clock allows the date to be read clearly. The logo of the large crown appears at twelve o’clock. From the side, the logo has a three-dimensional beauty. The winding crown uses Rolex’s patented double-lock double waterproof system, which is firmly screwed to the case. The Oyster bracelet is also equipped with a Rolex patented easy-to-adjust chain extension system. The clever design of this chain link allows the strap to easily extend about 5 mm, making it comfortable to wear in all situations. This watch features a self-winding mechanical movement 9001 developed entirely by Rolex, with dual time zone display and annual calendar function.
Summary: The logo of each brand has its special meaning, or the heritage of history or the representative of the watch element or the symbol of the family, no matter what the pattern, it contains the brand’s beautiful expectations for the watch. After years of trials and baptisms, various signs continue to be well known. To a certain extent, the LOGO of a clock is not only the meaning positioning of the brand for its own products, but also the public’s high recognition of the brand quality. Keeping some favorite watch logos in mind, you can easily get effective information when facing the vast watch brands. (Picture / text watch home Li Shuai)