The Van Cleef & Arpels Jewellery Brand Academy, which was founded two years ago, is now located in the central location of Fontaine Square in Paris, and continues to carry forward the purpose of running the school: sharing and inheriting the unique jewelry of the family know how. The new school premises cover a vast area, which will help launch more courses and open a new page of history for the college.
Van Cleef & Arpels was founded in 2012. The principal Marie Vallanet-Delhom carefully planned a variety of innovative courses to unveil the mystery of the world of jewelry and watchmaking. The college’s founding goals are to help students understand the essence of the family’s superb craftsmanship from a knowledge and perceptual perspective, to enhance jewelry and watch technology through personal experience, and to teach a variety of professional skills to enhance aesthetic vision and taste. In order to achieve the above goals, the college cooperates with experts in many fields, including art historians, top craftsmen, senior jewellers, gemologists, watchmakers, watch historians, etc., to impart their indulgent expertise. To inspire students around the world.
Since its establishment, the college has admitted more than 2,200 students from more than 30 countries, including connoisseurs who love magnificent works of art, amateur jewelry artisans, and industry professionals who seek more knowledge. The college curriculum has also expanded to 13 and is divided into three major themes: art history, superb craftsmanship, and the world of gems. The duration of each course is 4 hours (in French and English).
In order to continue the academy’s purpose and reach more students, the academy is now stationed at L’ Hôtel Van Cleef & Arpels des Métiers in the Centre of Fine Jewellery in Paris. The building has recently been refurbished and has become a permanent campus of the college, celebrating and inheriting the family’s superior jewelry craftsmanship to future generations.
Spacious school building, rich curriculum
Van Cleef & Arpels officially moved into the new school building on January 28, 2014. There are many lecture halls and workshops in the spacious school building for more courses. The total area of the school building is 750 square meters. The equipment includes:
-Two lecture halls: dedicated to art history courses, one of which is a magnificent 18th century salon
-One library: open to all students
-Four permanent workshops:
● Gemology Workshop, 36 square meters
● Jewelry workshop, covering an area of 73 square meters, can accommodate 16 students
● Design workshop with an area of 17 square meters
● Clock and Watch Workshop with an area of 46 square meters
The college has dedicated classrooms for various top jewelry and watchmaking techniques. The curriculum is diversified, not only covering the history of jewelry and watches, but also teaching gem knowledge and artisan expertise.
In order to strengthen the content of some course topics, Van Cleef & Arpels regularly arranges extended courses from 8 pm to 10 pm, each class can accommodate 35 students, and discuss with two experts through seminars and exchanges The theme of the night.
Different teaching methods
Van Cleef & Arpels uses innovative teaching methods to provide students with a comprehensive, engaging, and memorable learning experience. The foundation for success is just two years after the school was founded.
The college is based on three teaching principles: focusing on ‘exploration’, allowing students to personally contact and analyze the meaning behind different gems; advocating ‘creation’, allowing students to actually try various crafts and experience the fun of the creative process; emphasizing ‘depth’, Broaden horizons with history. These three principles greatly improve learning results. The college also uses the senses as a medium to arouse the feelings of the students and make the content of the curriculum deeply memorable. Vision allows students to penetrate the world of gems and affect their hearts. Hearing leads students into the hustle and bustle of the gem market, or the rhythm of fine gem grinding. The sense of touch directly impresses the touch of objects, jewelry, and gems. The instructor also teaches the course content from a new perspective, stimulates memory and curiosity, and induces students’ thirst for knowledge.
In order to spread the jewellery expertise to the world, Van Cleef & Arpels Jewelry Academy travels to major overseas cities and allows local students to enroll in courses. In July 2013, the college stayed in Tokyo for two months, teaching 600 dedicated students.
In view of the acclaim of this tour, the college is planning to start an overseas trip once a year.
Opening doors for business
Broad and deep professional knowledge, perfection persistence, technology passed down from generation to generation … the spirit of the jewelry and watch industry can be called a model of various industries. Therefore, Van Cleef & Arpels has added business courses in addition to regular courses, adopts a unique teaching method, and brings a unique experience to the business community in the magnificent school building.
Business courses include lectures, on-site demonstrations, team building, innovative thinking and solution training. All are tailored to the business needs of individual groups. They celebrate business achievements, build insights, and build team spirit with companies in luxurious ways.