BIEL, Switzerland, March 14, 2014 / PRNewswire /-Maurice Lacroix, a vibrant Swiss watch brand, solemnly announces a three-year cooperation agreement with Barcelona Barcelona is one of the most prestigious clubs in the world, with more than 300 million fans worldwide and more than 100 million social media followers. Maurice Lacroix becomes a ‘Designated Partner of Official Barcelona Watches’, marking a milestone in its history. Through this new cooperation model, Maurice Lacroix and Barcelona cooperate together to take this opportunity to show fans and watch enthusiasts the world’s premier Swiss watch brand.
The watchmaking expert Maurice Lacroix brings the flexible nature of the high-consumer goods market to the sports arena; in turn, the brand’s popularity has been raised among 300 million fans worldwide, and Barcelona, which has a grand status, has also been added Zi Cai.
Thanks to this impeccable cooperation, Le Méridien Barcelona and Maurice Lacroix look forward to continuing to maintain close ties with their supporters, share a common language, and present high-quality Swiss consumer goods to each supporter. An affordable ‘Fan’ watch provides an opportunity for those who wish to own a Swiss watch. For mechanical watch enthusiasts, they are pursuing the transformation of the Great Leap Forward. The extremely beautiful ‘player’ watches and the sophisticated ‘executive’ styles are all in Barcelona stores and Maurice Lacroix worldwide. Available at official stores.
This collaborative project will be displayed in this impressive stadium in Europe, Camp Lu, in different impressive ways, such as the LCD screen behind the fourth pass, the giant Maurice Lacroix clock and the VIP area. Unique device.
Maurice Lacroix and Barcelona have a forward-looking mind, so when they reached this agreement, they always imagined that this cooperation could bring more fruitful results. Their co-ordinated entrepreneurial spirit and intuitive business thinking can open a new page in the history of both parties.
Impure is a club
Barcelona is proud of its Swiss origin (the club was founded by Hans Gambo from Winterthur, Switzerland) and is proud of the Spanish city of Catalonia. However, Barcelona’s motto is ‘mes que un club’, which means ‘more than a club’. Barcelona is the world’s premier club in many ways. Barcelona has won a number of world top football championships, attracting the world’s top players to join the team. She showed wonderful and simple and direct football mode. She invests in and develops promising players and supports multiple charities.
Based on ambition, quality, creativity, and style, Barcelona is a legend and a club of worship, with a winning formula that attracts more than 300 million supporters worldwide.
More than a watch
Since the introduction of the first watch in 1975, the creative Maurice Lacroix design team has designed a Swiss watch that is full of style and has won worldwide recognition. Maurice Lacroix’s design is eclectic, playful, patented technology, and innovative materials. All collections are of lasting value, quality, credibility and reliability.
Just like Barcelona, Maurice Lacroix is a model of success. In both style and finished product, it continues to strive for excellence and adheres to rigorous manufacturing. A Swiss watchmaker and a Spanish football club, through this sharing of values and goals, have formed a perfect team to open up new ways to reach fans and watch lovers.