Month: November 2014

Cartier China Releases New Concept Watch

As the first watch without adjustment, the main concepts and technologies of Cartier Concept Watch have been and will continue to be used in Cartier’s fine watchmaking series

Ms. Jian Yawen, CEO of Cartier China, attended the press conference

Cartier concept watch media conference site
许多 For many car fans, Concept Car is a familiar term that can be understood as the car of the future. Car designers use concept cars to show people new, unique and advanced ideas. Similarly, the concept watch is also responsible for showing the future direction of watch development.
卡 On the 4th of this month, Cartier appeared in China with its first concept watch ID ONE. Since it can be called ID ONE, it has several ‘one’ worthy to say: it is Cartier’s first concept watch, and it is also the world’s first mechanical watch that does not need to be adjusted for life, and only one is produced worldwide only.
However, its significance does not lie in how rare and expensive it is, because it is not on sale at all, its appearance is to explore how mechanical watches can run permanently and accurately, and to explore new directions for the development of mechanical watches.
机械 Since the rise of mechanical watches, watch adjustment has always been essential for the precise operation of timepieces. Mechanical movements have only a square inch. No matter whether they are adjusted during the assembly phase or in the subsequent use phase, it takes a lot of time and effort of senior technicians. Therefore, how to reduce or even avoid the process of adjustment has become the lifelong dream of every watchmaker. The Cartier ID ONE concept watch is innovative in this field: pioneering the use of carbon crystal, glass-ceramic, titanium, niobium-titanium alloys and other materials to create movements and accessories, combined with precision technology drawn from semiconductor manufacturing , To produce movement parts accurate to the micron, to achieve perfect assembly from the beginning of manufacture; at the same time, the use of new materials and improved design of movement parts, completely overcome the lubricant aging and impact encountered in daily watch wear, Gravity, magnetic force, temperature changes, etc. lead to inaccurate travel time, which solves the problem of watch adjustment and makes the watch permanently accurate.
Edward & middot; Miyan, Cartier’s global watch research and development director, said that Cartier has a long history of investment in fine watchmaking and complex functions. In 2008, it first introduced the fine watchmaking series. In that year, the Ballon Bleu de Cartier floating tourbillon watch was unveiled It was a sensation, announcing that Cartier became one of the few top watch brands with ‘Geneva’s Imprint of Quality’. & ldquo; Although, like any R & D project, some of the ideas of this concept watch will not be used in production for the time being, the main concepts in it have been and will continue to be used in Cartier’s fine watchmaking series. & rdquo;

Vintage Wind Blows Zhongjin Watch Counter Strike

The golden complex of the Chinese people has a long history. At the time of this Vientiane update, what could be more pleasing than wearing a golden watch? Men have a subtle complexion for gold watches. Its price is absolutely expensive, which implies the affirmation of your wealth and status. Coupled with the retro style of the past two years, it is difficult for a gold watch to become popular!

Man has a subtle complexion for gold watches

Rolex GMT-Master II
The so-called gold watch is, of course, a watch made of gold with a case and a bracelet. The ‘gold’ here is very different from the gold recognized by the public. It is widely recognized that gold is low in hardness and soft in texture and cannot be used in watchmaking. The material required for a gold watch is generally made of gold, silver, copper, zinc alloy, or the outer layer of the case is covered with gold alloy by mechanical or electrolytic methods. In order to achieve the eye-catching effect of gold, gold watch and rose gold watch are not allowed. When it comes to gold watches, Rolex is the first choice. After all, Rolex is one of the few Swiss watch factories with metallurgical capabilities. The high-quality 18K gold from its Plan-les-Quates factory is the pride of the brand. Rolex GMT-Master II takes the company’s representative color green The surface is matched with 18K yellow gold, which is unique and rare.

Rose gold rose
In recent years, rose gold has emerged. It not only satisfies your preference for ‘gold’, but also neutralizes the high-profile and swaggering of gold. Therefore, many brands have launched rose gold versions on the basis of the original, which is an expensive watch. The icing on the cake: Piaget Dancer watch (RMB278900) in the traditional size of 38mm, all details are embellished with 18K rose gold, the movement uses a 430P ultra-thin manual winding mechanical movement, ultra-thin, simple style has been upgraded to a higher level of gold Grade. Patek Philippe 5130 / 1R-001 watch (RMB594100), this self-winding watch that can display 24 time zones has an irreplaceable reputation, spanning from one time zone to another, you can adjust all displays with the push of a button This is the patented design of Patek Philippe. Jaeger-LeCoultre Master Grande
UltraThin large-scale ultra-thin master series watch (RMB292000), the thickness of the watch is only 8.62 millimeters. The transparent case back displays the Jaeger-LeCoultre 896 movement and the winding rotor. A small seconds dial is set at 6 o’clock to highlight the hour Precision of ultra-thin self-winding movement with a frequency of 28,800 vibrations.

Omega Constellation
Choose a gold watch that doesn’t go out of style? Much depends on the design of the watch. The retro and elegant design can reduce the grandeur of the gold watch: Cartier’s tank series has become classic with two parallel vertical lugs and crawler straps. Cartier Tank Francaise watch (RMB515000) with multi-faceted crown set with convex round sapphire Its vertical lugs, Roman numerals, and sword-shaped hands are full of classical flavor. After the introduction of the iconic ‘claw’ design in 1982, the Omega Constellation series watch (RMB281200) is very recognizable. This constellation series 38 mm week calendar has a typical shape design and is equipped with the Omega 8602 and 8612. -Axis movement-it is the first movement in the Omega family with a day of the week calendar display and instant jump function, both functional and aesthetic.

Gold watches in the eyes of successful men 15 gold watches with highlights
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Maurice Lacroix Wins Red Dot Design Award

Maurice Lacroix (Ponto D & eacute; centrique Phases de Lune) limited edition eccentric moon phase watch won the highest award in the Red Dot Design Award-the most outstanding design award (best of the best) ). The Masterpiece R & eacute; gulateur Roue Carr & eacute; e limited edition three-pin one-line square wheel watch will also be awarded the Red Dot Design Award. Maurice Lacroix stood out from 4,433 entries.

Maurice Lacroix’s extraordinary and innovative design has already won numerous awards in the most prestigious international product competition Red Dot Design Awards. In the Red Dot Design Awards 2011 Product Design Award, a jury composed of first-rate experts awarded Maurice Lacroix Amy Bento series limited edition eccentric moon phase watch & ldquo; Red Dot & ndash; 2011 Best Outstanding Design & rdquo ; Quality label, this label only grants the best outstanding design quality. At the same time, Maurice Lacroix limited edition three-needle and one-line square wheel watch won the ‘Red Dot’ 2011 championship design award.

Fiyta Watch Official Announcement: Feng Shaofeng Becomes Brand Spokesperson ‘feyal Space Station’ Theme Exhibition Opens Grandly

Fiyta watches originated from the spirit of aviation. It has always used the professional and aesthetic watch design to interpret the artistic exploration of the concept of ‘flying’. Adhering to the original intention of bringing more innovative experiences to watch enthusiasts, the 4-day ‘Fiyta Space Station’ theme exhibition opened in Shenzhen Convention and Exhibition Center Hall 1. During the exhibition, Fiyta announced the new spokesperson Feng Shaofeng. Regardless of his work or personal style, Feng Shaofeng shows the calm and brave dream of the modern gentleman, which fits well with the brand spirit of Fiyta. The addition of Feng Shaofeng is a balanced and dedicated gentleman force that will be added to the brand family after Gao Yuanyuan, which will definitely bring more possibilities for professionalism and aesthetics.

‘Fiyta Space Station’ Theme Exhibition Site Pavilion

Fiyta Space Station
A wonderful exploration of ‘flying’

   The ‘Fiyta Space Station’ theme exhibition started with a theme of aviation and aerospace, and started a wonderful exploration journey about ‘flying’. The design of the pavilion draws on the oriental classical elements of Dunhuang murals. Based on ‘Lotus Flying Sky Algae Map’ as the prototype, the deep and cosmic view contained in the alga well is displayed in front of the eyes through modern and simple carving and pasting technology. At the entrance of the exhibition hall, a drainage window was carefully created, and the brand totem of Fiyta watch-‘Peace pigeon wearing space equipment’ stood still.

‘Fiyta Space Station’ Theme Pavilion Details

   The pavilion adopts a circular space layout, and the smallpox in the center of the center partially restores the astronaut’s departure scene, and the aerospace replica watch is displayed at the bottom. There are four product zones in the surrounding area, which respectively display the master series Dunhuang themed watches, Mach series ‘J-20’ joint limited edition watches, four-leaf clover series watches, Fengzhi series and Indian series watches. In order to create a fantastic time to explore the atmosphere, Fiyta’s exhibition hall also set up four theme spaces-the Earth’s Dunhuang Cultural District, the Earth’s Science and Technology District, the Earth’s Chronicles and the Earth’s Rare Plants Zone. The four dimensions of technology, modern fashion, and beautiful meaning all portray a wonderful and diverse watch country for the viewer.

Fiyta Watch X Feng Shaofeng
Focus and balance to create your brand’s signature

   In this ‘Fiyta Space Station’ theme exhibition, Fiyta Watch officially announced the well-known actor Feng Shaofeng as a new spokesperson. As an all-round power actor, Feng Shaofeng and Fiyta have many things in common-high visibility, a deep fan base; high professionalism, maintaining the highest pursuit of standards in the exclusive field. The cooperation between Fiyta Watch and Feng Shaofeng is a strong union between ingenious brands and powerful actors. The unique quality of him is the best proof of the ‘exploration spirit’ and ‘professional skills’ adhered to by Fiyta.

Fiyta watch brand spokesman Feng Shaofeng wears Fiyta new style watches

   As the new spokesperson for Fiyta Watch, Feng Shaofeng has always focused on his acting career, breaking through himself in various roles. From the noble Eight Brothers in Palace Lock Heart Jade, the domineering Xiang Yu in Hongmen Banquet, the ordinary young Ma Haohan in The Endless Period, the writer Xiao Jun in the Golden Age, and the Wolf Totem. In the steppe’s Beijing educated youth Chen Zhen, and the wealthy son Gu Tingxuan in ‘Know No’, Feng Shaofeng performed every role vividly and spontaneously. He seems to be indifferent, but accurate step by step. He is unshakable in the tide of the impetuous hustle and bustle, and emits a strong and balanced powerful field. This time, Fiyta Watch cooperated with Feng Shaofeng to realize the mutual empowerment between the brand and the spokesperson. The two parties with the same temperament brought more space for cooperation and also gave the brand more possibilities for ‘exploration journey’.

Mach series ‘J-20’ limited edition watch
Tribute to the spirit of freedom and fearless aviation

   As a brand derived from aviation, Fiyta has always had a deep relationship with China’s aviation industry. In 2018, Fiyta co-branded with the fifth-generation stealth fighter ‘J-20’ and launched the Mach series ‘J-20’ limited edition watch, which will strike the fighter eagle into the toughness of the sky, condense and square. The Mach series ‘J-20’ joint limited edition watch embodies the unique elements and imprints of the ‘J-20’ fighter plane, and the flight concept runs through every detail. The contour line on the side of the case is inspired by the outline of the ‘J-20’ fuselage, showing a smooth streamline. The bottom cover is engraved and decorated with the outline pattern of the ‘J-20’ fighter, making this commemorative meaning change over time.

Mach series ‘J-20’ limited edition (fifth grade titanium)

   In the use of materials, Fiyta ‘J-20’ joint limited edition watch also unique new materials. It uses a futuristic ‘space metal’ grade five titanium or ‘ancient steel’ Damascus steel to create a strong case. Compared with stainless steel, grade 5 titanium is superior in terms of weight, hardness and corrosion resistance, and fits human skin, making it less susceptible to sensitization. Damascus steel has extremely high hardness and toughness, and has excellent rust and corrosion resistance. It will form artistic lines during the casting process, such as flowing clouds, and is known as ‘the most extreme steel art’ in the world. At the same time, the watch is equipped with a modified Swiss multifunctional automatic mechanical movement, which has a significant anti-magnetic effect, which can effectively protect the watch from magnetic field interference, ensuring that the watch is accurate and stable at all times, without fear of extreme environments.

Mach series ‘J-20’ limited edition (Damascus steel)

Aerospace replica watch
Professional timing, keeping in mind the pioneering work of space exploration

   As one of the world’s three major aerospace watch brands, Fiyta watches are well known for their professional watchmaking skills. To commemorate the breakthrough development of China’s manned spaceflight industry, Fiyta launched a replica series of aerospace watches this year. The aerospace series replica watches continue the complicated chronograph case, the case and the strap are made of light and stable five-grade titanium material, highlighting the distinctive aerospace characteristics. The ring of the watch is made of two parts, the metal part is made of grade five titanium alloy, and the eight teeth are shaped by the DNA of the Fiyta Aerospace series. It is designed to enhance the friction of the screw ring and facilitate the timing of tasks.

Aerospace replica watch

   The dial design adopts the complex function design of the three sub-dials, in harmony with the style of the case. The 12-hour chronograph dial and second dial are set at 6 o’clock and 9 o’clock respectively, which is intuitive and convenient when reading. The 3 o’clock position is a dual calendar display window. The left window is the AM / PM function display, and the right window is the regular calendar, which allows astronauts to clearly identify the Earth time. At 12 o’clock, there is a 45-minute characteristic counter, supplemented by orange and light khaki arcs, to warn the progress of the task. This feature originates from the need for Chinese astronauts to control the length of time during the first out-of-cabin walk, which is a distinctive feature of space watches that distinguish them from general complex chronograph watches.

Master Series Dunhuang Theme Enamel Watch
Whatever you want

   Adhering to the pursuit of professional watchmaking and cultural aesthetics, Fiyta launched the Master Series Dunhuang-themed enamel watch, which combines the handcrafted silk enamel craftsmanship and fine watchmaking essence, and reproduces the extreme piety and imagination of the world for thousands of years. Between square inches, the eternal brilliance of Dunhuang is reproduced.

   The Fiyta Master Series Dunhuang-themed enamel watch draws inspiration from Dunhuang frescoes, and reproduces classic scenes such as flying sky, Hu Xuanwu, Lotus Mozai, and nine-colored deer. The manufacturing process of the watch is complicated and exquisite. First, the master craftsman hand-drawn the pattern, using a 24K gold wire with a diameter of only 0.04 mm, to sculpt the flying sky, Hu Xuanwu, and nine-colored deer among the square inches of the sterling silver floor. The complex contours of the murals; on the 42mm dial, filled with dozens of enamel glazes of different colors; finally, after glazing layer by layer, dozens of calcinations and cooling, in the high temperature of 800-900 degrees Celsius, cycle by cycle, let the color It continues to be intense until it shines dazzlingly.

Dunhuang Theme Huxuanwu Enamel Watch

Dunhuang-themed nine-color deer enamel watch

   Fiyta’s Dunhuang-themed enamel watch, equipped with a modified Swiss mechanical movement, with an 18K gold case and a distinguished crocodile leather strap, each limited to 10 pieces in the world, has become a classic for watch lovers to collect.

Dunhuang-themed flying enamel watch

More Fiyta watches

   Fiyta’s pursuit of professional watchmaking never ends, as does the pursuit of aesthetics. During the ‘Fiyta Space Station’ Experience Exhibition, the brand also exhibited works such as Fengzhi series of ultra-thin men’s watches, heartstring series ladies ‘watches, and clover series ladies’ watches.

Fengzhi Series Slim Men’s Watch

   Simple in heart, thin in shape. The Fiyta Men’s Watch series is designed to be only 8.4mm thick, bringing a slim fit. The dial is simple in style, and it is available in sun sand and fire patterns. The fire pattern has a clear sense of layers, and the radial sun sand flow changes magic. The sword-shaped hour and minute hands are polished on both sides, highlighting the strength of professional watchmaking. The 3 o’clock position retains the single calendar window; the 6 o’clock special imprint series English name ‘LineCollection’ further interprets the watch’s thin texture like a line, creating an elegant timepiece between men’s wrists.

Heartstring women’s watch

   There are always moments that are touching. The Fiyta Lady’s Heartstring series continues the elegant style of the series. The dazzling dial is available in two colors, coffee and pure white. The 12 o’clock setting is inlaid with waterdrop-shaped diamonds, which show a changing color under the light. The round case is carefully polished to reflect a bright metallic luster. The pumpkin-shaped crown is inlaid with crystals, which complements the bezel, giving a beautiful visual enjoyment. The strap is inspired by the V-neck element of the evening dress. The band body is inlaid with inlay technology, lingering on the wrist, revealing the true charm of women.

Clover Women’s Watch

   The aesthetic meaning is integrated with the fashion attitude, and the ‘true love, health, reputation, wealth’ symbolized by the clover is engraved on time. The hollowed-out plate design is surrounded by rose-gold silk threads, and the clover elements are engraved on the surface of the plate in a large dimension. The idea is hidden in the wrist to pay tribute to women’s persistence and pursuit of a happy life.

Shining Chopard ‘happy 8’ Series Watch

On the lucky path, Chopard’s grains of treasures sparkle with the colors of happy times. The Happy Diamonds series explores the mystery of the number 8, and puts the series under the shining of lucky stars.

‘Happy 8’ series 18K white gold overall diamond watch, set with a movable diamond. Quartz movement.
Light and agile, childlike, bright and beautiful, the prestigious Happy Diamonds series dances with lucky beats, and moves lightly with the rhythm of the number 8. Throughout the history and culture of various countries, the number 8 is a sign of good fortune, a symbol of balance, completeness, and abundance, and a promise of eternal happiness.
中国 In China, the symbolic significance of the number 8 is particularly important: the number 8 considered a lucky number is the guardian of success. The Beijing Olympics began at 8: 8 pm on August 8, 2008! In the West as well, 8 is a number with strong symbolic meaning: the horizontally written 8 represents endlessness, and the closed lines represent endlessness.

Happy ‘Happy 8’ 18K white gold diamond watch with 1 active diamond. Quartz movement. Silk strap.
The perfect curve, abundance and strength of the number 8 became Chopin’s source of inspiration, which gave birth to this series: extremely pure lines and pure materials complement each other, and diamond and platinum are cleverly combined. These watches, pendants, rings, and earrings, as always, embody the essence of Happy Diamonds through the free play of diamonds, while the line of number 8 forms the style and beauty in the circle of interlaced circles. The arc of endless meaning has become a radiant embracing hug, lucky to follow …