Month: April 2016

Dream Is More Than Ever, 2015 Fiyta Group Shenzhen Clock & Watch Exhibition New Product Launch Conference

On June 25, 2015, the 26th Shenzhen International Watch & Clock Fair arrived as scheduled. As the leading company of domestic watches at the Basel Watch Fair in Switzerland, Fiyta Group brought the watch brands of the group to all media friends and watch enthusiasts for the first time. Its brands include: FIYTA, Jeep, JONAS & VERUS, each bringing the brand’s latest watch masterpieces, designed to provide a watch enthusiast for each attending A domestic feast for top watch appreciation. At the same time, Fiyta Group joined hands with its partner LeTV “I • C • E Global Beauty” to help Fiyta Group, with the theme “Dream Goes More Than Time” as the theme, and the national well-known media With watch enthusiasts, share the dream journey and travel fun they have shared with Fiyta Group.

Global Beauty Performs Wonderful Wrist

   The theme of the new product launch conference of the Fiyta Shenzhen Watch & Clock Fair is ‘Dream not only moves forward at all times’, which is in line with the spirit of ‘Fantasy’, ‘Dare to Act’, or ‘Extreme Challenge’ under the brand of Fiyta Group. Wonderful at the same time, I will share my active lifestyle with more watch lovers.

   Fiyta Group previously assisted the “I • C • E Global Beauty Walk” travel program jointly launched by LeTV Travel Channel and travel magazine Travel World. The program team specially invited all-round freelancers Chen Yinrong, cartoonist Zhu Letao, and model Chen Zi who are familiar with the four languages ​​to interpret I (Independent) • C (Creative) • E (Elegant) styles, and set foot as the representatives of dream girls. Take a 86-day trip around the world. In the show, the three heroines with different styles, but also the same graceful style, through a variety of ingenious combinations, FIYTA (JY), Jeep (JONAS & VERUS) watch style interpretation .

   This conference is also a three-person beauty in the specially invited program. As a global travel master, they will perform a beautiful interpretation of the new watches of the Fiyta Group, and share with FIYTA, Jeep, Wei Wonderful memories and warm experiences of JONAS & VERUS watches during global travel. Permeated with the gentle, tenacious, independent and self-improving spirit of modern women, expressing their unswerving pursuit of a good quality of life, it is this charming trait that moved the Fiyta Group, which also emphasizes quality and style. The rigorous watch fair adds a touch of fresh light.

Chasing the moment

   The 2015 Shenzhen Watch & Clock Fair’s Fiyta brand pavilion won many praises from guests and the media. The pavilion is based on the concept of dynamic speed driving, expressing the unique spirit and feelings represented by the extreme series watches.

   The overall ‘flow of continuous traffic’ reflects the ‘feeling of speed’, inspired by a time-lapse photography work, the picture is a magnificent light band left by a slow flow of traffic through a slow door among dim street lights on a quiet street.

   It took Fiyda’s lighting designers several months to find the ‘4 different lights’ needed from the countless fixtures. After that, these four kinds of lights are selected separately to simulate the fleeting beauty in the photo that is difficult to capture with the naked eye. 500 meters of soft light strips, imitating the light rails popular in cars; 1,400 G4 lamp beads create a gorgeous outline of the ‘car of light’; 200 meters of star lights turn into dust of light brought by speed; Red and white gradient light groups and other light and shadow elements explain the visual feast of machinery and speed at this moment.

Fiyta Extreme Series

   The new Fiyta Extreme series new watches presented at the 2015 Basel Watch & Clock Fair, will be the first show in Shenzhen 2015. The black bezel of the watch conveys mysterious visual tension. On the multi-layered three-dimensional dial, the shape of the steering wheel of the coupe is clearly visible, and the honeycomb grid on the steering wheel skeleton also uses the coupe air intake grille and air conditioning air outlet elements. The watch places the movement hollow under the anti-glare sapphire glass, and can see the movement of the mechanical movement at any time, full of mechanical dynamics. Carefully polished and polished metal studs are inlaid on the surface of the ring disk in the form of ‘brake pads’. The metallic smooth surface and the carbon black brushed texture complement each other’s charms. On the inner circle, there are dense and dense numbers for easy clarity Reading time; based on the clever coupe concept design, taking into account the essence of its wrist watch. The design of the watch bottom cover is taken from the wheel of a coupe. The roaring hub is placed closest to the wearer’s pulse, experiencing the freedom and control that the watch brings. Improves water resistance to 100 meters, making extreme sports more vivid.

Fiyta Clover Series Have a lucky time

   The greatest pursuit in life is that all time is haunted by happiness. The Fiyta Clover watch is one such existence. The flower clover, representing the four-leaf clover leaf of happiness, is drawn on the dial of mother-of-pearl with rose-gold silk thread, lingering at all times. This four-leaf clover series ‘high-value’ watch was also exhibited at the Baselworld 2015. The bezel and the edge of the leaf petals are inlaid with precious stones, which is graceful and elegant. On the surface of the natural shell, the four-dimensional clover elements are depicted in a large dimension, which is artistically beautiful. Shells, like human fingerprints, are all different; in the sun, they will change like clouds and present a unique luster. No matter which Clover series watch, they are thinking about beautiful expectations. The Fiyta Clover series, enjoying the beauty of time, always maintaining a calm and elegant attitude, is the best way to treat time.

Wei Lu Shi Jian Shang Series

   How to approach the lives of young people, how to design watches that young people love, and how to give young people a better feeling are the issues that Fiyta Group has been thinking about. To this end, the Fiyta Group spent three years visiting the world, communicating with internationally independent independent designers, looking for design and inspiration, and finally completing the creation of the JONAS & VERUS brand. No extra decoration, no carvings, no patterns. Full of strong Nordic style, simple, natural and capable. The Jianshang series is inspired by the minimalist modern Nordic style, emphasizing the subtraction of design, using simple lines, strong opposite colors, and the same texture of the same element to present the visual flatness and three-dimensional perfect combination A smart, natural beauty.

Wrangler Jeep is unique

   Jeep watches adhere to the brand spirit of Jeep, ‘can city, but never program.’ Jeep watches are inherently adventurous. From the moment you put on your Jeep watch, regain yourself, and your free time really begins. From the intimate contact of Jeep watches to you, you have galloped between dreams and reality. Attentive, timeless, and extreme, from the wild to the city, Jeep is omnipresent and has achieved countless legends. Today, Jeep watches open to your free moments in the limelight-Jeep Wrangler outdoor equipment watches, Tough Man outdoor multifunctional watches, a good companion for outdoor time.

Watch configuration:
Name: Fiyta Extreme Series
Model: GA866002.MBR
Movement: imported automatic mechanical movement
Case: stainless steel, water-plated rose gold
Bezel: stainless steel, IP black plated
Dial: black, hollow
Table mirror: anti-glare sapphire glass
Strap: Brown leather
Water resistance: 100 meters

Name: Fiyta Clover Series
Model: LA8562.PWRD
Movement: imported automatic mechanical movement
Case: stainless steel, rose gold plating, gem setting
Bezel: stainless steel, rose gold plating, gem setting
Table mirror: anti-glare sapphire glass
Dial: white shell, natural diamond setting
Bottom cover: stainless steel, threaded bottom
Strap: Brown leather
Water resistance: 50 meters

Name: Simple Road Series
Model: X00103-Q3.WWWBW
Movement: imported quartz movement
Table mirror: Nano-sapphire crystal glass
Diameter: 35mm
Thickness: 7.6mm
Water resistance: 30 meters

Name: Jeep Wrangler Series
Model: JPW62601
Case: 48 mm
Table mirror: wear-resistant sapphire mirror
Movement: 2 X imported quartz movement
Water resistance: 50 meters
Function: calendar, two places