Let You Know The Meaning Of The Four Watch Brand Logos In Seconds

As we all know, signs are very recognizable for advertising promotion. For example, various cars on the road and commonly used mobile phones, in addition to being more distinctive in appearance, have functions and design styles. High brand awareness. Watches and clocks have been occupying an important position in the market for many years. In the competition with major brands, each watchmaker is looking for its own special logo. At the same time, it is recognized and remembered by the public as a very important marketing strategy One. Below, the editor will take you quickly to understand some typical logos of brands.
 Patek Philippe: Calatrava Doji

  Patek Philippe is the ‘blue blood nobleman in watches’. The unique Calatrava cross star logo originates from a historical story. In 1185, a city in Spain called Calatrava was invaded by the Moors. The brave priest Raymond and the knight Digo Velasquez led the people in a desperate war of resistance, eventually driving the Moors away. Calatrava Doji is a combination of a knight’s sword and a priest’s doji. Therefore, the cross star and sword together become a symbol of solemnity and bravery. The founders of Patek Philippe, Anthony Patek and Jane Philippe, felt that the significance of the cross and their spirit of cooperation were very compatible, so they decided to use the Calatrava cross star as the logo of the Patek Philippe brand from 1875.

  The Patek Philippe 5270 series 5270G white gold watch combines gorgeousness and nobility, exuding a cold and lustrous luster. This new perpetual calendar watch adds a new addition to the classic chronograph collection. The day and month are displayed in a double window at 12 o’clock, which is concise and generous. Corresponding to the six o’clock direction below is the moon phase display and date display. The elegant moon phase window shows a deep night sky, and the moon and stars create a quiet atmosphere. At the same time, the scale on the outer circle displays the date with the hands. At 30 o’clock in the direction of 30 minutes and at 9 o’clock in the small seconds dial, Patek Philippe is good at simplifying complex functions and using the most intuitive way to obtain the most beautiful appearance.

  The dial uses the English abbreviation of Patek Philippe as the brand’s logo, and the crown has the Calatrava cross star logo, which is also a common design of major brands. Each subtle detail is integrated into the brand’s tradition and blood, making this small The crown has the same vitality.
 Vacheron Constantin: Malta Cross
  The ‘Malta Cross’ is a mark of Vacheron Constantin. It was originally a precision gear used to adjust the tension of the mainspring in the manual watchmaking era. Only use it to symbolize superior craftsmanship and hand-made watchmaking tradition. Vacheron Constantin’s symbol is the Maltese Cross. The Maltese cross sign was a symbol used by the Knights of the Hospital and the Knights of Malta in history. The shape consists of four V characters. The design was inspired by the cross sign used in the first Crusade.

  In 1880, the reason why Vacheron Constantin also chose the Maltese Cross as the company’s trademark was because the shape of the precision gear used to adjust the elasticity of the clockwork in the era of manual watchmaking was similar to the shape of the Maltese Cross, so it also became a superior craftsmanship and manual watchmaking tradition. symbol of.

  The Malte Maltese collection is one of Vacheron Constantin’s representative collections, as the name implies, reminiscent of the brand’s Maltese cross emblem. The Malte collection not only has outstanding modern design, but also incorporates the ingenious watchmaking connotation of Vacheron Constantin. This watch is based on an early barrel-type watch and uses 18k pink gold to expand the center part outward. The lugs and the case are streamlined together, even the previous barrel-type watch is not It’s more common, at the same time, it integrates the small seconds dial of classic elements to create classics in classics. The twelve o’clock position and the Maltese cross on the crown fully demonstrate Vacheron Constantin’s high-end watchmaking skills. In addition to the beautiful appearance, the internal movement also has a first-class level. This watch uses the self-made Cal.4400AS manual winding mechanical movement and received the Geneva mark. It can be enjoyed freely through the sapphire crystal back. Sense of mechanical movement.
 Tag Heuer: Shield Emblem

  The tag of TAG Heuer is largely influenced by the family shield coat of arms. The TAG Heuer can be traced back to the 15th century and originated geographically from the lake area called ‘Hilander’ near Bien. The earliest ancestors of the TAG Heuer family were the serfs of Earl Nidau. It was not until 1492 that the Earl liberated more than 400 serf families, including the TAG Heuer family. Then they set up independent farmers and craftsmen. Later, a man named John Hoya became the mayor of Nidau. The Hoya family crest crossed the town government’s bell. Therefore, today’s TAG Heuer logo is also the shape of a shield, with bright red and vibrant green colors, which are inseparable from the history of the TAG Heuer family.

  The TAG Heuer Carrera Calibre 1887 automatic chronograph series continues the classic sporty style, with a black titanium case, a black dial protected by sapphire crystal, and a small red dial with chronograph hands. The 30-minute and 12-hour counters are located at twelve and six o’clock, respectively. The TAG Heuer logo of this watch does not appear on the top, but beside the calendar display window on the right. This design is to match the overall layout of the dial.
  In addition, the crown and buckle also have the TAG Heuer logo. Especially when the watch is worn on the wrist, the LOGO will appear on the inside of your wrist, which is also a heritage and penetration of the brand spirit. The red cord and lining of the strap echo the red chronograph hands on the dial. The brand’s self-made 1887 chronograph movement is equipped with convenient operation and outstanding performance.

 Rolex: The Great Crown
  Rolex is a sacred brand in the hearts of many watch fans. Presumably many of the brand design styles are also very familiar to everyone. Here we still want to talk about the brand’s logo. Rolex’s original watch logo was designed as a five-finger palm, which indicates that the brand’s watches are entirely hand-crafted. Later it gradually evolved into a registered trademark of Crown to show its dominance in the field of watches, showing the imperial spirit of Rolex watches in the watchmaking industry. The Rolex logo design uses the crown icon and letter design to combine, which also positions Rolex as the king of the watch industry, and represents the entire Swiss watch industry has a good reputation among the people.

  The 42 mm Oyster case is a model of solidity, elegance and perfect proportions, the mirror is made of scratch-resistant sapphire crystal, and a small window convex lens at 3 o’clock allows the date to be read clearly. The logo of the large crown appears at twelve o’clock. From the side, the logo has a three-dimensional beauty. The winding crown uses Rolex’s patented double-lock double waterproof system, which is firmly screwed to the case. The Oyster bracelet is also equipped with a Rolex patented easy-to-adjust chain extension system. The clever design of this chain link allows the strap to easily extend about 5 mm, making it comfortable to wear in all situations. This watch features a self-winding mechanical movement 9001 developed entirely by Rolex, with dual time zone display and annual calendar function.

Summary: The logo of each brand has its special meaning, or the heritage of history or the representative of the watch element or the symbol of the family, no matter what the pattern, it contains the brand’s beautiful expectations for the watch. After years of trials and baptisms, various signs continue to be well known. To a certain extent, the LOGO of a clock is not only the meaning positioning of the brand for its own products, but also the public’s high recognition of the brand quality. Keeping some favorite watch logos in mind, you can easily get effective information when facing the vast watch brands. (Picture / text watch home Li Shuai)

Patek Philippe – Setting Rules For Watch Games

There is no dispute, Patek Philippe is one of the most watched brands at the Basel watch exhibition every year. In the past ten years when I came to Swiss Exhibition, my deep understanding of this brand is: Patek Philippe is the game maker.

PatekPhilippe Ref. 5270G Perpetual Calendar Chronograph

From the price point of view, almost every type or function of the watch, such as: perpetual calendar, chronograph, tourbillon, minute repeater and enamel art, PATEK PHILIPPE is the highest selling price in the industry.
But expensive is just appearance. Patek Philippe’s products still have many self-adhering principles. Let me give a few examples:
1. The tourbillon of PATEK PHILIPPE is not exposed (on the dial). The official reason is to avoid direct sunlight on the tourbillon mechanism. To see the tourbillon, only turn the watch over.
2. PATEK PHILIPPE does not have a tourbillon with automatic movement. Few friends have noticed this. Why? I think it is to prevent the movement from being too thick.
3. Prior to the launch of the Ref.5208 super complex watch at the Baselworld 2011, the three-question function of PATEK PHILIPPE hardly appeared on a watch at the same time as the timekeeping function. The three-question timekeeping function seemed to be two in Patek Philippe’s products Parallel lines.
4. From a communication perspective, Patek Philippe does not need celebrity endorsements. As long as the product appears, whether it is experienced players or watch enthusiasts, it is the biggest star. In addition, in the Patek Philippe booth at the Basel Watch Fair, rare and orphan watch display zones are set up. These models are for large collectors around the world and will not appear in the annual media news materials. Will appear in the PATEK PHILIPPE watch store. Photographs are allowed at the scene, and these photos will even become distant legends in a few years …
Looking at the Patek Philippe watches launched at the Baselworld in the last ten years, the brand itself has a ‘big year’ and a ‘small year’. 2006 (representative works Ref. 5960, Ref. 5104), 2008 (representative work Ref. 5207), and 2011 (representative work Ref. 5208) are the big years. The prominent manifestation of the big years is the super complicated watches with the price of RMB 5 million and above. The new work is launched, and it is not a small modification of the old style; in addition, the regular work (less than 1 million yuan) is rich in new works and both men and women. New products in the small year are rarely new products with more than RMB 1 million. If there are any, they are also small modifications on the old styles.
Baselworld 2013 is brand new. Is it a big or small year for Patek Philippe? I regret to tell you that 2013 is a small year for Patek Philippe. The reason is that 2014 is already a big year for Patek Philippe. It coincides with the brand’s 175th anniversary since 1839. There will be big movements and shocking models. At present, the global economic environment is not very optimistic, so 2013 is dominated by stability. The new masterpiece, Ref. 5227, is the main male watch in 2013. It has excellent pedigree and belongs to the Calatrava series from 1932. The predecessor of Ref.5227 is Ref.5127, and the launch of the new work also indicates the discontinuation of the old model. The suspension of production is a very good thing for watch lovers who like Ref.5127. The market price of Ref.5127 in the global auction market in 2013 is bullish. In the eyes of ordinary people, it feels that Ref.5227 as a junior single-calendar function male watch is similar to the famous Ref.5296 (bar scale version). Digging deeper you will find that even though the two watches use the same movement-Cal.324SC, the appearance is completely built under different aesthetic systems. Ref.5296 is relatively thin and elegant, the crown is flat, and the lugs are long; while Ref.5227 is round and round, and the sides of the lugs have been completely redesigned. The biggest difference between old and new models. It is conceivable that Ref. 5227 will set a new model for men’s precious metal formal wear watches in 2013. This type of watch is also the most demanded men’s watch in the Chinese market.
For 174 years, Patek Philippe adheres to principles, seeks progress while maintaining stability, and makes unexpected moves. It is a well-deserved game maker.

Straight To Basel 2014 And Appreciate Tissot’s New Blue Watch

Baselworld 2014 has already begun, and many new watches show more surprises to the world. Every Tissot watch is made with care, so that every minute presents a wonderful moment. Next, let us follow Tissot’s new watch together with the real shots sent back by the mission team, letting the fashion atmosphere follow you.

  The above is the 2014 Basel watch related information carefully prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports for everyone, please pay attention to it. (Picture / text watch home Li Shuai)
2014 Basel Watch Show Special Website:

2012 Basel Breguet Marine Gmt 5857

This year, Breguet has added a new member to the Marine series. It has adopted an unprecedented two-time style in stainless steel or 18K rose gold. For those who travel frequently around the world, this time zone, controlled by two central hands, is the most valuable feature of Marine GMT watches. The eccentric hour scale at 6 o’clock is the standard time zone, and the date window in the standard time zone makes the watch more practical. The Marine GMT 5857 has a distinctive high degree of recognition, including a 42 mm diameter case, welded lugs, rubber straps and crown protection, etc., exuding the characteristics of military watch’s unique fortitude and agility. Different materials with different color face plates emphasize the contrast effect; stainless steel style adopts silver-plated gold face plate, while 18K rose gold adopts black rhodium-plated face plate, the surface is engraved with wavy ornaments and interwoven with delicate rings , Fully highlights its exquisite delicate craftsmanship. Hour scales also use different styles to distinguish them; Roman numerals represent the standard time zone, and Arabic numerals represent the second time zone. The sapphire crystal case back fully displays the impeccable technique of the self-winding Calibre 517F, 11½ legal minutes, and a power reserve of 72 hours. The use of a silicon escapement and a silicon flat balance spring ensures the accuracy of the balance’s vibration frequency and runs at a regular and stable rate of 28,800 times per hour.
Watch technical information
Ref. 5857BR / 22 / 5ZU
Case 18-karat rose gold with delicate coin-shaped front. Sapphire crystal case back, 42 ​​mm diameter, welded rounded lugs, leather strap secured with screws. Water-resistant to 100 meters.
18K gold black rhodium-plated surface, hand-engraved with wavy patterns. In the central time zone, the hour and minute face plate is at 6 o’clock, and the 24-hour face plate is at 2 o’clock. Independent number and Breguet concealed signature, Roman numerals are used for time division, and Arabic numerals are used for the second time zone. Breguet blue-steel hands with cutouts at the tip.
Movement Automatic winding movement. Individual number and signature Breguet. Caliber 517F, 11½ law minutes, 28 gems, 72-hour power reserve. Inverted silicon linear lever escapement, flat silicon balance spring. The vibration frequency is 4 Hz. Adjusted in six directions.
Black rubber strap.
Also available in stainless steel with silver dial: Ref. 5857ST / 12 / 5ZU

Richard Mill Launches Rm 27-03 Tourbillon Watch

Since 2010, RICHARD MILLE and Rafael Nadal have worked together to create exceptional watches, writing a new chapter in the history of watchmaking, and the latest works in this series will definitely be refreshing. In terms of impact resistance, the tourbillon movement raises technical performance to an unprecedented level.

   By design, this watch shows the king of the Spanish tennis champion. Obviously, the French Open is a good time to release this new watch. The clay court has always been Rafael Nadal’s favorite. He put his advantages to the fullest and won the French Open champion 9 times. The soft and fragile clay court needs to fully demonstrate the offensive style of play on the premise of observing the basic discipline principles of the game.

   In the same way, this new watch perfectly blends innovations in materials with the structure of horology. The clay court is famous for its expansion effect. The same applies to RM 27-03, its eye-catching red-yellow-toned TPT® quartz case, symbolizing the country of Rafa, Spain. Through a Swiss proprietary process, a thin layer of silica with a thickness of only 45 microns is immersed in a colored resin, and the filaments are woven into a thin layer, and then heated to 120 ° C to show bright colors. During the research and development of new colors of TPT® quartz material, whether it is the color stability required by the REACH standard, or biocompatibility and durability, it shows the superb skills of RICHARD MILLE and North Thin Ply Technology (NTPT®) engineers . After the composite material is prepared, it will take a long time for milling and surface treatment to obtain the watch case and various parts.

   The quartz fiber material of the case can guarantee a waterproof performance of 50 meters in depth, has excellent strength / weight ratio, has no sensitization, and has good UV resistance. However, what makes this extraordinary watch unique is the tourbillon movement that can withstand up to 10,000g of impact. In the ‘pendulum impact test’, the linear acceleration caused by the sudden movement or impact of the wearer is simulated. It is this kind of long research and development and repeated tests that have raised its performance to a new level.

   The ultra-light tourbillon movement is mounted on a hollow integrated TPT® carbon fiber base plate with micron-level accuracy, making this watch almost indestructible, while simplifying the parts in the structure and making it lighter. The quick-winding barrel provides lasting power for up to 70 hours of operation.

   The perfect surface treatment of the RM27-03 movement, using hand-polished progressive chamfering, elegant forged surface, shines with the brightness of micro-grinding technology. The RM27-03 has a memorable atmospheric performance: a highly recognizable and unique hollow bridge plate surrounds the barrel, with sharp and smooth lines, with high-quality gears and a mechanical tourbillon with a 3 Hz frequency, it outlines the visual front Bull image. The bull is a symbol of Spain and a symbol of Nadal’s selection. As a fun compliment, the TPT® Quartz Torque Limiting Crown used for winding and manual setting is tennis-shaped.

   Energetic and sporty, this watch is limited to 50 pieces and will be a new partner for Rafa in the future.
RM 27-03 RAFAEL NADAL Tourbillon Technical Specifications
Limited edition of 50 pieces
Caliber RM27-03: manual winding tourbillon movement, hours and minutes display
Dimensions: 47.77 x 40,30 x 12.75 mm
The main function
Power reserve
70 hours (± 10%).
TPT® Carbon Fiber Integrated Base Plate
RM 27-03’s one-piece base plate ring structure is machined from TPT® carbon fiber material. The bezel and the bottom cover are directly mounted on the bottom plate, perfectly interpreting the ‘one-piece’. Its principle is similar to the racing structure, which can ensure maximum rigidity and impact resistance.
TPT® carbon fiber consists of multiple layers of parallel filaments separated from carbon fibers. These TPT® carbon fiber layers, no more than 30 microns thick, are first dipped in a resin and woven using a special machine, with a 45 ° angle between the layers. After heating to 120 ° F at a pressure of 6 bar, TPT® carbon fiber can be machined in the parts factory of RICHARD MILLE. TPT® carbon fiber is known for its excellent resistance to microcracks.
The hollow TPT® carbon fiber baseplate is a revolution in machining. As the main component of RM 27-03, the base plate must be thoroughly tested under extreme conditions to optimize its mechanical properties.
Grade 5 titanium alloy bridge
Grade 5 titanium alloy is a bio-compatible, super corrosion-resistant, high-rigidity alloy that ensures smooth gear operation. This alloy contains 90% titanium, 6% aluminum, and 4% vanadium, which optimizes the mechanical properties and makes it superb in the fields of aerospace, aviation and automobile manufacturing.
The RM27-03 movement bridge plate is the same as the base plate and has also undergone intensive and rigorous complete testing to optimize their impact resistance.

Variable inertia balance without hairspring
The variable inertia balance without hairspring and end curve hairspring can ensure the reliability of the watch when it is subjected to vibration, movement assembly, and disassembly, thereby achieving long-lasting and accurate movement.
Quickly rotate the barrel (6 hours instead of 7.5 hours per revolution)
These barrels have the following advantages:
-Significantly reduce the adhesion of internal mainspring cycle, thereby improving its performance;
-Provides a perfect mainspring delta curve, creating the ideal ratio between power reserve, performance and regularity.
Progressive rebound function barrel pawl
This device can save a lot of energy (about 20%) when it is chained, especially at the beginning of the chain. It also helps to evenly distribute the internal tension of the mainspring.
Winding barrel gear and central involute tooth profile of the center wheel
The involute tooth profile of the winding barrel’s center can provide the best 20 ° angle pressure, which helps to improve the gear transmission efficiency, and can offset the meshing deviation of the gear, thereby ensuring good torque transmission and significantly improving its performance .
Clockwork box cover is secured with eccentric screws
This feature guarantees that the barrel cover remains stable even when subjected to strong stress.
Case and bridge plate with five grade titanium alloy spline screws
Better control of tightening torque during assembly. Therefore, the screws are not affected by physical operations in the disassembly process, and thus are durable.
Other features
-Movement size: 29.30 x 29.60 mm
-Thickness 7.10 mm
-Tourbillon size: 12.30 mm
-Balance wheel size: 10.00 mm
-Number of gems: 19
-Balance wheel: 2-arm beryllium bronze alloy, 4 adjustment screws
-Moment of inertia: 11.50 mg • cm2, inclination 53 °
-Swing frequency: 21600 times per hour (3 Hz)
-Balance spring: Nivarox® elinvar
-Shock absorber: KIF Elastor KE 160 B28
-Barrel shaft: Nickel-free Chronifer spring barrel (DIN x 46 Cr 13 + S), with the following properties: anti-rust, anti-magnetic, hardenable

TPT® quartz case
The front and rear bezels of the RM 27-03 are made of TPT® quartz. This unprecedented breakthrough material was designed and developed jointly by RICHARD MILLE and North Thin Ply Technology.
TPT® quartz is composed of multiple parallel filaments separated by silica. Fiber layers up to 45 microns thick are dipped in an exclusive yellow or red resin developed specifically for RICHARD MILLE, and then inserted into the TPT® carbon fiber layer and the fibers between each layer through a special automated control system Staggered at a 45 ° angle.
Then, in a similar device for an autoclave that manufactures parts for the aviation industry, after heating to 120 degrees Celsius under a pressure of 6 bar, the material can be sent to the manufacturing factory of RICHARD MILLE and processed by CNC machine tools. After mechanical processing, each layer of TPT® quartz material is randomly peeled off to form a special texture, making each case processed into a unique work. Quartz fiber has high temperature resistance and high strength, so it is used in high-performance equipment.
The complete case is equipped with two nitrile O-ring seals to ensure water resistance at a depth of 50 meters, and is assembled by 12 grade 5 titanium alloy spline screws and 316L stainless steel washers.
Case Grade 5 Titanium Spline Screw
Use this type of screw to better control screw torque during assembly. It will not be damaged during assembly and disassembly, so it is durable.
Torque-limiting crown
The crown is made of TPT® quartz. This new safety device prevents accidental over-winding of the watch, causing damage to the winding stem or excessive pressure on the barrel.
The upper flange is made of TPT® carbon fiber.
Sapphire crystal (1800 Vickers hardness), anti-glare mirror (both sides)
Thickness: 1.20 mm at the center and 4.09 mm at the edges
Surface treatment
-Hand-polished progressive chamfer
-Side blast milling
-Elongated upper surface
Stainless steel components
-Surface blasting
-Surface satin finish
-Manual chamfering
-Longitudinal drawing
-Matte ‘brouillé’ brushing
-Side longitudinal drawing
-Groove polishing
-Both ends are stone-polished
-Polished bearings
-Recessed diamond polished
-Surface softened by ring
-Rhodium (before cutting)
-The gear is slightly modified to ensure the beauty and overall performance of its geometry

Oris Grand Crown Lady’s Diamond Watch Mother’s Love Shines Brightly

Oris Grand Crown Lady’s Diamond Watch presents modern and elegant feminine elegance with exquisite aesthetics. Combining the spirit of flying with concise taste design, it exquisitely presents elegant shapes and practical functions. The beauty of craftsmanship and craftsmanship shines brightly in motherhood.
    The classic large crown case, equipped with an elegant white mother-of-pearl dial, presents an elegant and sporty confident taste. The bezel is set with 80 dazzling diamonds, giving a dazzling light of luxury and grace. Gorgeous and concise moments of beautiful diamonds perfectly set off the unique charm of noble and mature.
    The fascinating Oris crown ladies’ diamond watch series also offers a choice of various color calfskin straps or stainless steel bracelets, making this masterpiece of art deco. Brilliant mosaic diamonds, combined with the ultimate craftsmanship, are dedicated to the great mothers of the world.
Oris Women’s Diamond Watch with Large Crown
 Oris 733 movement, base SW200-1 movement.
Multi-piece stainless steel case set with 80 carat diamonds of 0.5 carat, brilliant cut diamonds of VS1 clarity
White mother-of-pearl face plate set with 13 diamonds
Hours, minutes and seconds at the center, fluorescent coated hands
Anti-reflective sapphire crystal with spherical cut inside and outside
Stainless steel case, spiral back, transparent mineral glass case back
Stainless steel spiral safety crown
Waterproof function 10 times atmospheric pressure

Mido Autumn Wedding Pair Table

The cool autumn wind blows away the hot summer days and the harvested golden autumn season. After experiencing the love of spring and the storm of summer, the love harvested by lovers becomes more precious, and the happiness of loving each other is forever. In the ticking sound of time, Swiss Mido presents the blessings of love to those who love in the golden autumn harvest season—the observatory-certified movement proves every minute of happiness, and the shining diamonds embellish the purity and warmth of love Rose gold lets the warmth of love surround the couple. The Swiss Mido uses a pure mechanical movement to tick the ticking of each lover’s happiness and express the true love of each other. Proof of happy moments-Belem Celli III series 18K rose gold observatory
    In the most beautiful years, the most beautiful seasons, to meet the most cherished of you, to spend the most joyous time-staggered moments, eyes meet, the Cupid shot with gold arrows hit two atriums, thus weaving one The most precious time of the sweet love network is that the Mido Belem Celli III series 18K rose gold observatory records it for you. The ticking sound of the watch is the whisper of the lover and the murmur of the lover. , Sublimate love to the extreme, and together confirm the happy moment.
    Time and emotion are intertwined, and true love will not lose its luster even if time flies. The Mido Belem Celli III 18K rose gold observatory outlines a pure and timeless beauty with a simple design and exquisite craftsmanship. It incorporates the concept of the infinite extension and arc of the arcade of Emmanuel II of Milan. Endless love. From the very beginning of the design, Mido invested tremendous efforts to ensure that this watch has the best quality and craftsmanship in all details. The transparent back cover can clearly see the elegant mechanical operation of this watch, highlighting the first-class characteristics of this watch. The 18K rose gold element emphasizes the noble and elegant temperament unique to this retro-styled watch. In addition, it is equipped with a COSC-certified astronomical movement, which makes this watch not only has an eye-catching appearance design, but also excels in the accuracy of travel time. And it is precisely the quasi-beauty of time that inspires and inspires the life of the Berencelli series, letting the hands tell the love story in a revolving cycle, so intriguing, such as fascination and endless.
Decorating the purity of love-Bruner diamond watch
   In the glitzy city, the crowds are crowded, and the street-side windows give a glimpse of the glory, seeing the appearance of love. The Mido Bruner series diamond watch quietly leans in the soft light. It integrates the concept of the Chrysler Building in New York into the design and continues the legendary love of the metropolis in the crowd. If you dare to be tough, that’s the man’s stance to guard your lover, purely strong, that’s the insistence of a woman in love. The beginning of love is like a poem, but the love that Mido desires to pass does not stop there. Although men and women in love want a beautiful first look, they also want to keep a long-term future. So on the dial, 12 brilliant diamonds set every tick of the time, no matter how long, I will be with you every minute.
    As another masterpiece in the history of architecture, the steel structure of the Chrysler Building’s iron-clad exterior, streamlined contours, and towering spire design all give it a shocking power, making it a wonder of the world’s architecture in the past century. Admiration. This excellently designed nearly perfect building has become the design soul of the Mido Bruner series. The Mido Bruner diamond pair watch perfectly inherits the concise and bold lines of the Bruner series, and uses new design elements to interpret the tribute to the contemporary architectural masterpiece, the Chrysler Building in New York, so that more watch lovers appreciate and Experience this amazing look and quality. The design of Bruner series diamond watch faithfully restores the unique and modern architectural style of Chrysler Mansion, elegant and exquisite, and is meticulously refined in details. It perfectly combines the agile artistic trend with the eternal time philosophy. The core spirit of a beautiful table is inspiration and eternity. The watch has an elegant appearance, a calm temperament and a restrained style, while the ubiquitous design feeling is inadvertently revealed, highlighting the wearer’s excellent taste. The diamond is a blessing of love from Bruner series. The diamonds that have been carefully cut and polished represent spring, summer, autumn, and winter. No matter the weather is sunny, the love is always bright and beautiful, and it is always new.
    The two watch pairs of the Bruner series differ only slightly in size. The men’s watch case is 40 mm in diameter and slightly larger in size, which symbolizes the ingenuity of men; the women’s watch case is 33 mm in diameter and small in size, which means that women’s tenderness is like water. The diamond-polished hands and slender dial scale are reminiscent of the Chrysler Building straight into the top of the sky, and stand upright and stand out. The fine polishing of the outer ring of the dial and the exquisite carving in the center complement each other, giving people a beautiful visual enjoyment. The men’s watch on the watch is also specially equipped with a COSC-certified astronomical automatic movement, which makes it go further in the field of astronomical-certified watches and accurately records the sweet every minute per second. The sapphire mirror effectively protected the fuselage, and the Bruner series flipped the watch. The transparent back jumped into the eye. Here the designer lifted the last foreshadowing with light weight: love is unreserved and candid.
The warm time of love-Belem Celli gold watch
   When the gorgeousness of rose gold and the calmness of pure steel are combined on the wrist, a wonderful love story unfolds: warm rose gold surrounds the case and glows a faint golden light, which is the moment of love that the woman carefully guards; The pure steel strap is intertwined with the fashionable and beautiful rose gold, showing the rapport between men and women. Inspired by the Belencelle gold pair watch between the Rennes Opera House in France, the ‘remix’ material reproduces the neo-classical retro trend, abandons the complicated and complicated design appearance, and returns the watch design to the original intention of time expression And pay tribute to the original look of love.
    In the 1920s and 1930s, people’s innovations in the industrial field gave birth to great inventions, as well as in the field of watches. When gold or rose gold was combined with stainless steel, the watch industry set off a ‘mix and match style’. After eighty or ninety years of baptism, the gold watch became a classic. The French Rennes Opera House, which also reflects the innovative spirit of the era of great changes, abandoned the complicated decoration and gorgeous appearances popular at the time with solemn and simple shapes, used its subtle curves and contours to show its pure architectural art, and returned to the opera house. Fundamental utility. The golden pair of watches in the Belem Celli series upholds this unique soul. It can withstand the erosion of time and the weariness of trivial life. It can stand proudly in the rush of time, just as love goes through the baptism of time. , Still lasting forever.
    The men’s watch with a case diameter of 38 mm is in sharp contrast to the women’s watch with a case diameter of 29 mm. On the one hand, the male’s atmosphere is chic, and on the other hand, the female’s exquisiteness. The use of interval gold material adds warmth to the watch, making it record the warm time in the years. The Roman numerals under the sapphire crystal are also made of rose gold, which shines brightly in the sun. In the era of pursuing freshness and excitement, people always try to sketch newer and stranger love patterns. Although adhering to the concept of innovation, Mido chose the simplest one in the love pattern to pay tribute to the original look of love.

Minimalist Clockwork Jaeger-lecoultre Series Ultra-thin Calendar Automatic Watch Tasting

At the 2014 Geneva Watch & Clock Fair, Jaeger-LeCoultre once again challenged the ultra-thin field and brought a variety of ultra-thin series watches. This time we will focus on one of the master series ultra-thin calendar automatic watches. . This watch has simple lines, a perfectly balanced dial and a practical date display function. It is equipped with an ultra-thin automatic movement. It is a classic of Jaeger-LeCoultre watches and has infinite charm. Official model: Q1282510

   After more than a century, Jaeger-LeCoultre has become one of the top giants in this difficult technical field. The new Master Ultra Thin watch is the essence of the series, its slim size fits the wrist perfectly. The watch has a simple and pure style, with a practical date display function, showing the essence of classic elegant timepieces.

   The ultra-thin calendar master series watch has a simple and solemn round case with a diameter of 40 mm and is made of rose gold. The polished case has an elegant temperament. Under the light, the unique luster of rose gold makes the watch elegant and charming. .

   The watch uses the classic three-second hand time display, which will reinvent the classic. The feminine eggshell white dial is adorned with appliqued hour markers and a double hour marker at 12 o’clock. The crown prince-like hands in pink gold indicate the hours and minutes, and the slender central hands indicate seconds. Above the dial is engraved with the Jaeger-LeCoultre brand ‘JL’.

   The window at 6 o’clock indicates the date in a concise and clear way through the dial, and every detail continues the Jaeger-LeCoultre’s exquisite taste.

   The MasterUltraThin Date ultra-thin date display watches with classic elegance and time. Day after day, year after year, every time the hand crosses the dial twice, the date window displays a brand new date.

   The thickness of the case is only 7.4 millimeters, and it has narrow lugs that fit perfectly on the wrist. Every detail shows the perfect fusion of beauty and convenience.

   Before the Master Ultra Thin Date embarks on a journey of life, watch connoisseurs need to tirelessly and tirelessly go through a procedure-buckle the rose gold pin buckle on the wrist, not only the two sides of the alligator leather strap Together, the fate of the timepiece and the eternal charm are integrated.

   The watch is equipped with a Jaeger-LeCoultre 899 self-winding mechanical movement. The movement balance can vibrate up to 28,800 times per hour. The rotor can be wound with the swing of the forearm. Emitted.

Summary: This master series ultra-thin calendar automatic watch has a simple and neat appearance. The dial design is classic and timeless. It is equipped with a date display function and will never go back. The case lines are carved in rose gold, and the workmanship is delicate and sophisticated. The Jaeger-LeCoultre 899 automatic winding mechanical movement is the hero behind this purely simple timepiece, providing the accuracy and reliability of the time. When buying the first watch, many people will start with simple models, simple and classic design and exquisite and durable movement. I believe that everything meets your requirements. The official model of the watch is Q1282510. The price of the new product is undecided.
More watch details: lecoultre / 32615 /

Rado Diamaster Series Love With You I

In the past two years, love has been inexhaustible. ‘2013 Love Your Life’, a symbol of happiness and love, many newcomers rush to complete their life-long events at the end of last year. Newcomers who do n’t grab the 2013 wedding tickets do n’t have to worry. 2014 is also full of declarations of love. 2014 “Love You I” will surely cause a wedding boom! In addition to using rings to encircle each other, witness the two people’s steadfast love Moment, and presented the other party with a high-tech ceramic masterpiece called DiaMaster, which is scratch-resistant and not easy to wear. The wrists reflect each other’s love and make a lasting moment with your lover.

 Marriage is a big event in life. Even in the modern era of free love, Taiwan’s traditional etiquette is still not surprising. In addition to big hires and small hires, watches that symbolize eternal love are also one of the first choices. The radar watch that has never worn the high-tech ceramics to lead the trend of the altar is a marriage blessing for the new people. The DiaMaster series of watches has a simple and classic appearance, plus high-tech ceramic materials, and a convenient price. It is definitely the best choice for wedding watch! The easy-to-read large open dial also reminds each other of every minute that they cherish together.

 It is worth mentioning that, unlike the previous ceramic black and white presentation, another one is created using the industry’s original plasma treatment technology. The activated gas at a high temperature of 20,000 ° C can change the composition of high-tech ceramics. Any metal, can show a mysterious and stunning metallic luster texture, and will not fade with the passage of time, symbolizing the marriage of a lifetime, the husband and wife still retain the freshness of newlywed love.

 Radar DiaMaster series plasma-treated high-tech ceramic automatic watch, priced at NT $ 110,300.

 Radar DiaMaster series plasma-treated high-tech ceramic automatic watch, priced at NT $ 93,500.

 The DiaMaster case made of carbon steel is another economical starting point! Compared to stainless steel, carbon steel is five times harder than stainless steel and has the advantages of more durable and scratch resistance. The stainless steel and rose gold PVD staggered five-link bracelet not only gets rid of the old-fashioned stereotypes, but also symbolizes the firmness and love of the new couple.

           Rado DiaMaster watch in carbonized steel and rose gold, priced at NT $ 57,900.

 Rado DiaMaster series carbon steel rose gold watch, priced at NT $ 54,400.

 The well-known Swiss watch brand Radar has always been known for its high-tech ceramics. Ninety percent of the watches are made of ceramic materials. Scratch-resistant, wear-resistant, lightweight and anti-allergic are synonymous with the brand. New, this time the radar uses the complex five-link chain technology on the DiaMaster series to make the watch more comfortable to the wrist. Let the radar watch accompany you to witness the beginning of another stage of life this year!

Exquisite Workmanship And Precision Technology Iwc Schaffhausen Establishes New Watchmaking Center

IWC Schaffhausen has established a new watchmaking center, integrating traditional watchmaking skills with cutting-edge craftsmanship and technology. The production of movement components and cases is ensured by means of an ultra-advanced turning and milling machining center, which guarantees excellent levels of quality and precision. The assembly of the main movement depends on careful and careful manual work. Only the hands of an experienced watchmaker can make a watch’s mechanical heart beat.

   IWC’s new watchmaking centre is located on the outskirts of Schaffhausen, Switzerland, and construction has been completed in just 21 months. Approaching this building, people will immediately understand the brand’s ‘good and bad’ intentions: this is an out-of-the-box ‘monument’ created by the watchmaker for itself-by design, it has the majestic monument In essence, its birth coincides with the 150th anniversary of the brand’s birthday. The black pane glass façade and the white flat roof above the building façade together constitute a contrasting visual impact picture. ‘Our founder, Florentine Ariosto Jones, began to combine traditional watchmaking skills with advanced production techniques as early as 1868. Since then, we have continued to carry out this engineering concept he pioneered Systematic evolution; to this day, in our new watchmaking center, we are still committed to practicing this ingenious fusion of exquisite craftsmanship and precision technology. Of course, the role of this new building is not limited to providing excellent production conditions And working environment-it also carries the soul of the IWC brand, it opens the door to guests all over the world, giving people the opportunity to experience up close how our self-made movements and watch cases are produced. ‘, IWC CEO Christoph Grainger-Herr said.

   In the new watchmaking center, IWC has realized the centralized production of movement components, main movements and watch cases under the same roof-a milestone in the company’s history. For Andreas Voll, the chief operating officer of IWC, the seed that represents a long-term hope has finally come to fruition: ‘This new building gives us the opportunity to accurately deploy the production process to reach Optimal state to ensure its smooth operation and excellent quality. For example, from raw materials to individual movement components to finished movements-this entire value creation process is deployed on the same floor in a logical order. This is from 2007 Since joining IWC in 2015, it has never changed. ‘

Advanced technology with extraordinary accuracy

IWC’s new watchmaking center-movement parts production workshop

   Through the magnificent 9-meter-high entrance hall, you can directly enter the movement component manufacturing workshop. About 1,500 parts are produced here for the following movement series: Type 52 and 82 automatic winding movements, Type 59 manual winding movements, and Type 69 chronograph movements. Including complex parts such as the movement base plate, bridge and oscillating weight, as well as small parts such as switching levers, clockwork or positioning elements. Some small parts are almost invisible to the naked eye. The department’s mission also includes producing components for complex devices such as perpetual calendars, almanacs and tourbillons.

   Mechanical watches are complex and sophisticated mechanical devices, with hundreds of parts running and performing functions. Therefore, its requirements on accuracy are extremely high. ‘Take the bottom plate of Type 52 as an example. After the milling process, the bottom plate of the movement must have about 400 geometric features, and the minimum production tolerance is only a few thousandths of a millimeter,’ explained Voll. This is why most of the production steps involved in the movement components are automated. Only advanced, computer-controlled turning and milling centers are capable of producing standards-compliant components.
   Taking the 52-type movement as an example, the bottom plate is milled by a highly modern machining center, which can clamp multiple brass blanks at a time. The tools and machining positions can be changed automatically with exceptional precision. Feeding of raw materials and picking up of finished parts are done by articulated robots.

Dedicated electroplating workshop for professional surface modification
   The movement components are subjected to surface processing in the electroplating shop to achieve the desired surface modification effect. ‘The core task here is to prevent corrosion and create a glamorous look. For example, a nickel-rhodium alloy protective layer prevents the brass components from oxidizing to produce patina and tarnish, while giving the components a silvery white color,’ said Volll. The production process for engraved movement parts is particularly complicated. Taking the spring splint as an example, the first step is to plate it as a whole, and then apply a coating process on the engraved picture / text. After the Geneva corrugation is added, the parts are placed in a plating bath with rhodium plating, any remaining coating is cleaned up, and the engraved pictures / text will shine golden luster.

Meticulous manual assembly

IWC’s new watchmaking center-movement assembly

   The transition from movement component production to movement assembly is seamless. The production of movement components is highly automated, while movement assembly is a delicate operation that must be done manually. No machine is capable of assembling such a complicated mechanical device, and only a human hand can bring the cold machinery to life. The first is the pre-assembly stage. First, the splint and the bridge (the two together constitute the blank) and many other parts are assembled together to form a device. Then, these pre-assembled devices are sent to the assembly line together with various prepared components. It is on these assembly lines that the movements are finally formed, such as the 52 and 69 self-assembly cores. Into.

   We have developed a ‘dedicated assembly line’ concept for the assembly of movements, which is based on the visionary ideas of Mr. F.A. Jones and has been further deepened. The specific method is to split the original unified assembly program, thereby forming different subprograms, and then to equip each subprogram with a professional expert with professional skills. ‘We split the assembly process that was originally shared by different series of movements, and then reorganized them into different dedicated assembly lines, which allows us to maximize the optimization of different quality standards,’ Voll said of the key advantages. Our employees have also developed an innovative refueling machine that can precisely lubricate up to dozens of refueling points in the movement.

IWC’s new watchmaking center-clean room for assembly of movements

   Even traces of dust or dirt can impair the performance of the movement. Therefore, component assembly operations are performed in a clean room environment, where conditions are comparable to computer chip production environments. The air circulation volume reaches 50,000 cubic meters per hour. The pressure in this environment is higher than atmospheric pressure, making it more difficult for dust particles to penetrate.
‘Masters’ in case production

 IWC’s new watchmaking center-case production workshop

   The case production department is located in the basement of the watchmaking center. Stainless steel, titanium, platinum, red gold, platinum and bronze cases are produced here. Since its establishment in the 1980s, IWC has accumulated a wealth of professional skills and is quite good at processing difficult case materials. The latest material innovation from Schaffhausen IWC is Ceratanium®: ‘This breakthrough innovative case material combines the strength and lightness of titanium with the rigidity and scratch resistance of ceramics,’ explained Volll Say.

   The case alone contains a large number of parts. If you add functions such as a rotating bezel or chronograph button, the number of parts can be increased to dozens or more at once. The machining process of the blank is customized by computer-controlled turning and milling centers. A one-meter-long bar can process 30 to 50 cases, depending on the material and case type. The milling process alone takes hours. Taking the platinum case of the Portuguese series of super complicated watches as an example, the production process is extremely time-consuming because of the difficult processing of materials and the complex geometric shapes.

   The processed case then enters the surface processing stage and undergoes polishing. After that, the final cleaning and final inspection steps are performed in a clean room environment again, which are all delicate manual operations. ‘Only the human eye has the ability to assess surface quality,’ Voll said.
Complex process methods make experts more sophisticated
   When decorating the case back, in addition to engraving and etching with a machine, laser engraving is also used. This advanced process not only has excellent implementation reliability and stability, but also opens up more new possibilities for engraving design.
   Our case experts are proficient in a range of ultra-complex, demanding machining methods, such as diamond turning. This processing method is mainly applied to red gold or bronze materials. Specially cut diamonds compress the material while cutting it. For example, the red-gold case of the Portuguese series chronographs will therefore acquire a distinctive luster.
Architectural information of the new watchmaking center
Investment 42 million Swiss francs
139 meters long
62 meters wide
13,500 square meters
Volume 69,200 cubic meters
Concrete 14,600 m3
Internal glass wall 2650 square meters
Glass facade 2200 square meters
Load-bearing steel frame 840 tons
1063 tons of steel
Department Receiving, logistics, production of movement components, movement assembly, case production, case assembly, quality inspection, equipment engineering, IT, security, infrastructure
Clean room area 2223 square meters
Building 170,000 m3 / h
Solar panel 2200 square meters / 275,000 kWh / year Central lubricant regeneration system Total capacity 12,000 liters
Maximum output of 960 l / min
238 seats / maximum capacity of 400 people 21 months of construction time
Number of participating companies 80
Design by ATP Architekten Zürich
RMA Reichardt-Maas-Assoziierte Architekten Essen