Patek Philippe – Setting Rules For Watch Games
There is no dispute, Patek Philippe is one of the most watched brands at the Basel watch exhibition every year. In the past ten years when I came to Swiss Exhibition, my deep understanding of this brand is: Patek Philippe is the game maker.
PatekPhilippe Ref. 5270G Perpetual Calendar Chronograph
From the price point of view, almost every type or function of the watch, such as: perpetual calendar, chronograph, tourbillon, minute repeater and enamel art, PATEK PHILIPPE is the highest selling price in the industry.
But expensive is just appearance. Patek Philippe’s products still have many self-adhering principles. Let me give a few examples:
1. The tourbillon of PATEK PHILIPPE is not exposed (on the dial). The official reason is to avoid direct sunlight on the tourbillon mechanism. To see the tourbillon, only turn the watch over.
2. PATEK PHILIPPE does not have a tourbillon with automatic movement. Few friends have noticed this. Why? I think it is to prevent the movement from being too thick.
3. Prior to the launch of the Ref.5208 super complex watch at the Baselworld 2011, the three-question function of PATEK PHILIPPE hardly appeared on a watch at the same time as the timekeeping function. The three-question timekeeping function seemed to be two in Patek Philippe’s products Parallel lines.
4. From a communication perspective, Patek Philippe does not need celebrity endorsements. As long as the product appears, whether it is experienced players or watch enthusiasts, it is the biggest star. In addition, in the Patek Philippe booth at the Basel Watch Fair, rare and orphan watch display zones are set up. These models are for large collectors around the world and will not appear in the annual media news materials. Will appear in the PATEK PHILIPPE watch store. Photographs are allowed at the scene, and these photos will even become distant legends in a few years …
Looking at the Patek Philippe watches launched at the Baselworld in the last ten years, the brand itself has a ‘big year’ and a ‘small year’. 2006 (representative works Ref. 5960, Ref. 5104), 2008 (representative work Ref. 5207), and 2011 (representative work Ref. 5208) are the big years. The prominent manifestation of the big years is the super complicated watches with the price of RMB 5 million and above. The new work is launched, and it is not a small modification of the old style; in addition, the regular work (less than 1 million yuan) is rich in new works and both men and women. New products in the small year are rarely new products with more than RMB 1 million. If there are any, they are also small modifications on the old styles.
Baselworld 2013 is brand new. Is it a big or small year for Patek Philippe? I regret to tell you that 2013 is a small year for Patek Philippe. The reason is that 2014 is already a big year for Patek Philippe. It coincides with the brand’s 175th anniversary since 1839. There will be big movements and shocking models. At present, the global economic environment is not very optimistic, so 2013 is dominated by stability. The new masterpiece, Ref. 5227, is the main male watch in 2013. It has excellent pedigree and belongs to the Calatrava series from 1932. The predecessor of Ref.5227 is Ref.5127, and the launch of the new work also indicates the discontinuation of the old model. The suspension of production is a very good thing for watch lovers who like Ref.5127. The market price of Ref.5127 in the global auction market in 2013 is bullish. In the eyes of ordinary people, it feels that Ref.5227 as a junior single-calendar function male watch is similar to the famous Ref.5296 (bar scale version). Digging deeper you will find that even though the two watches use the same movement-Cal.324SC, the appearance is completely built under different aesthetic systems. Ref.5296 is relatively thin and elegant, the crown is flat, and the lugs are long; while Ref.5227 is round and round, and the sides of the lugs have been completely redesigned. The biggest difference between old and new models. It is conceivable that Ref. 5227 will set a new model for men’s precious metal formal wear watches in 2013. This type of watch is also the most demanded men’s watch in the Chinese market.
For 174 years, Patek Philippe adheres to principles, seeks progress while maintaining stability, and makes unexpected moves. It is a well-deserved game maker.