Popar Opens New Store In Matsuya Ginza Store

Blancpain is proud to announce the opening of a new shop-in-shop in Matsuya Ginza store, which is located in Tokyo’s most famous high-end shopping, dining and entertainment district.

   The new shop-in-shop is located on the 4th floor of the Matsuya Ginza store, directly opposite Chuo Road. This is the main shopping street of Ginza, and also a gathering place for many department stores, restaurants and cafes.
   The shop-in-shop reflects the brand’s proud history and its firm commitment to the spirit of ‘innovation is tradition’. The interior wall of the store is carefully decorated by craftsmen, showing the heritage culture of the Jura Valley in the Jurassic Mountains, and Blancpain’s exquisite watchmaking skills that have lasted for more than 270 years. Noble wood, exquisite shapes, purely streamlined furniture and display cabinets, all perfectly integrated to create a warm and comfortable environment with unique beauty.

   Throughout the history of the brand, Blancpain has developed a number of outstanding movements, leaving its own unique mark in the changing times. Independent research and development of production components and tools; each movement is manually assembled by a single watchmaker; hand-finished and refined to the smallest hidden details: to create superb timepieces that are innovative and respect the Swiss tradition. Perc’s advantage.
   A wide range of Blancpain timepieces are on display in the store, including the bold L-evolution series, the legendary Fifty Fathoms divers watch, the classic Villeret series, and the elegant ladies series.
Blancpain store in Matsuya Ginza store
Address: 3-6-1 Ginza, Chuo-ku, Tokyo, Japan